Thrive is a billion-dollar global wellness brand. In this role, I played a key part in redefining how the brand captured attention and told authentic, customer-driven stories across social platforms. I helped drive explosive channel growth by producing high-performing video content that increased average views from 2K–5K to 10K–25K+ per video.

I led end-to-end production from concept, writing, directing, and execution—for studio and on-location shoots across three countries, delivering photo, video, and 3D media assets used in major campaigns and product launches. I managed contractors, shaped social and campaign-level marketing strategies, and worked directly with the CEO to create launch-ready creative for new products, contributing to brand visibility, engagement, and revenue-driving initiatives at scale.