Project Overview
Sr. Photographer & Videographer \Â Digital Strategist
As a senior creative on the marketing team, I lead photo and video production initiatives that elevate Volt’s brand presence and accelerate AMP business growth. My work spans concept development, field production, editing, and delivery of high-impact media assets for campaigns, product launches, and contractor partnerships. Key contributions include creating 100+ product media kits, producing 500+ in-use images, and developing social media content formats that drive top-of-funnel engagement. I collaborate cross-departmentally to mentor teammates, implement creative processes, and design marketing materials, ensuring consistent, high-quality visual storytelling that supports Volt’s strategic goals
"Randy quickly became one of the most impactful creatives on our marketing team."
He combines exceptional photography and videography with a strong understanding of marketing strategy, creating visuals that drive business results—not just engagement. Randy led end-to-end production for major campaigns, developed 100+ product media kits, and created a library of lifestyle assets used across ecommerce, email, social, and sales. He also helped advance our creative capabilities by introducing AI workflows that expanded our content while maintaining brand quality. A collaborative, strategic thinker, Randy consistently raised the bar for visual storytelling and cross-functional teamwork.
Aredell Roundtree - Director of Marketing
One of the most significant results in my career was creatively supporting $100,000 in contractor sales within a single month for Volt Lighting. This milestone was the culmination of a strategic campaign that transformed cold leads into high-value conversions through targeted digital marketing and a cinematic visual approach.
